VistaShares

This address is how we stay in touch with the professionals who follow our work.

VistaShares delivers innovative Liquid Alternative investment solutions for today's investors. VistaShares ETFs are actively managed by industry and investment experts, offering a number of distinct strategies. Supercycle® Growth Equity ETFs seek exposure to technology-driven economic Supercycles® that the adviser believes may offer long-term growth potential. Target 15® option-income ETFs seek to generate monthly income while complementing a core equity portfolio. Income is not guaranteed and will vary, and the Target 15® name refers to the strategy's objective rather than a guaranteed or promised return. Investing involves risk, including possible loss of principal. There is no guarantee that any investment objective will be achieved, and past performance does not guarantee future results.

About this domain

vsharesdiligence.com belongs to VistaShares. We send email from it, and everything we publish sits on our main website at vistashares.com instead.

If a message from vsharesdiligence.com reached you and you want to confirm it came from us, write to info@vistashares.com or call (844) 875-2288.

What the mail from here is about

Notes from this address are about what it costs to own something, counting the parts that do not appear on a fee schedule. The published expense is the easiest number to compare and it is rarely the largest one. Spreads, the cost of getting in and out, the tax character of what is distributed, and the drag of holding cash between decisions all arrive whether or not anybody totalled them.

The reason this is worth writing about at all is that the invisible costs move around far more than the visible one does. An expense ratio is the same in a calm month and a violent one. A spread is not, and neither is the cost of a rebalance carried out on a day when everybody else is rebalancing the same way.

Which makes the cheapest thing to hold and the cheapest thing to trade two different lists.

A position bought once and held for a decade should be judged mostly on the fee. One traded around a rule should be judged mostly on everything else, and the two are routinely compared as though they were the same question.

None of this argues for the cheapest thing available. It argues for knowing which costs a particular way of holding something will actually incur, and comparing like with like, which is harder than comparing two published numbers and is the only comparison that answers the question being asked.

The questions that arrive here

Who works out these numbers?

They are read from published sources: the fee schedule, the distribution notices, and the fund reports. Where a figure is an estimate rather than a published number it is described as one in the note that carries it.

How often does something arrive?

There is no schedule. Something goes out when the work produces something worth reading, and a quiet month stays quiet. Everything sent has been reviewed and approved before it leaves.

Can I ask a question back?

Yes, and the address at the top of this page is read by a person. A question about a specific holding will get an answer with the relevant disclosures attached rather than a summary.

How do I stop these?

Reply and say so, or write to the address on this page. It applies to every address at your firm that we hold, it takes effect on the next send, and it does not expire.

Do these notes cover only one kind of strategy?

No. The subject is what it costs to own something and how those costs are counted, which applies the same way whatever the thing is. Where a cost behaves differently for a particular kind of holding, the note says which kind and why rather than generalising.